Social Media & Internet Marketing
How can Social Media help you convert more customers and generate more business? Facebook, Twitter & LinkedIn collectively have more than 530 million registered users. YouTube gets over 4 billion videos viewed a day.
That's a lot of people having a lot of conversations and being exposed to a lot of material. Conversations about people, products and companies. Social Media (and more specifically Social Media Optimisation) also has its place as a powerful Search Engine Optimisation strategy, and can work well alongside your email marketing strategy.
Integrate Social Media into your website
For businesses, this is fantastic. We’ve seen viral videos on YouTube, Facebook campaigns, foursquare promotions, and so much more. For you though, the small business, freelancer or so on, the things that the big companies are doing aren’t suited for you. What you need to do is successfully integrate your social media and networks into your site, because nowadays, people will spread what they love on these sites, and you need to be there!
Twitter is a fantastic resource. Initially it was used by the web community, spreading useful links amongst the community, and it importantly still is, but it has caught on to the whole world. Now celebrities, companies, and everyday people are using it to keep up-to-date with what’s going on. By integrating twitter with your site, you allow people to follow much more of what YOU are doing and what is happening on your site.
You are of course going to want to encourage users to follow you, and what better way to do so than to make use of a fantastic button to attract the reader’s eye to your twitter page. Here is a fantastic roundup of over 100 twitter icons, but there are plenty out there, so if you don’t find something you like, Google is the place to start looking!
Facebook has grown massively in recent years. Nearly every teen and young adult has an account and regularly checks it, sometimes several times a day. This offers a fantastic market of people to spread your site amongst, and with Facebook’s continuing growth, and branching out into all sorts of markets such as gaming, search and advertisement, it is somewhere you want to be.
YouTube continues to be the most valuable video marketing and advertising tool for businesses of all sizes. By far the web’s largest and most popular online video archive, YouTube offers fantastic opportunities for a business to show off its expertise, share knowledge, market products and connect with customers, colleagues and prospects.
- Social Networking. (Facebook, Hi5, Last.FM) Interact by adding friends, commenting on profiles, joining groups and having discussions.
- Social Photo and Video Sharing. (YouTube, Flickr) Interact by sharing photos or videos and commenting on user submissions.
- Wikis. (Wikipedia, Wikia) Interact by adding articles and editing existing articles.
Corporate Facebook and Social Media Solutions, Facebook Marketing Strategist, Author, Professional Speaker
Robert is an experienced professional, with an extensive background in Internet Marketing, Social Media Training, Personal Development Training, Business Coaching, Social Media and internet Marketing.